Nalumango calls for stronger market linkages
Breaking News Zambia
NewsVICE President Mutale Nalumango says Zambia must go beyond increasing production to effectively connecting its products to local, regional and international markets if the country is to achieve meaningful economic transformation. The Vice President said government’s ambitious production targets under the Grow Zambia Agenda will only translate into economic value if supported by strategic marketing, […]
VICE President Mutale Nalumango says Zambia must go beyond increasing production to effectively connecting its products to local, regional and international markets if the country is to achieve meaningful economic transformation.
The Vice President said government’s ambitious production targets under the Grow Zambia Agenda will only translate into economic value if supported by strategic marketing, quality standards and competitiveness.
Mrs Nalumango said this in a speech read on her behalf by Copperbelt Province Minister Emmanuel Kasambo during the official opening of the 2026 Prestigious Copperbelt Regional Marketing Conference at Garden Court Hotel in Kitwe.
She commended the Zambia Institute of Marketing (ZIM) and its partners for convening the conference to explore how marketing can contribute to Zambia’s trade, investment and economic growth.
The Vice President noted that increased production alone does not guarantee economic transformation.
The Vice President said marketing Zambia and its economic opportunities is a shared responsibility.
She said the government will continue to create an enabling environment for trade, investment and enterprise, while the private sector must invest, innovate and produce competitively.
Mrs Nalumango said the Copperbelt is an appropriate setting for the conference, noting that while the province has long been central to Zambia’s mining industry, its future prosperity must extend beyond mineral extraction.
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