Ministry of Tourism Permanent Secretary, Evans Muhanga, has disclosed that Zambia is targeting increased tourism earnings through improved service delivery, wildlife conservation and investment in tourism infrastructure as the country works towards attracting five million…

Ministry of Tourism Permanent Secretary, Evans Muhanga, has disclosed that Zambia is targeting increased tourism earnings through improved service delivery, wildlife conservation and investment in tourism infrastructure as the country works towards attracting five million international visitors by 2031.

Mr Muhanga explained that the efforts are aimed at strengthening the country’s competitiveness as a tourism destination, while creating employment and business opportunities for local communities.

Speaking during the launch of the 2026 Tourism Excellence Awards in Lusaka today, Mr Muhanga noted that achieving the target requires collaboration between Government and the private sector to improve the quality of tourism products and services.

Mr Muhanga said that Zambia generated approximately 700 million United States dollars from tourism in the previous year, based on figures captured and measured by the World Bank.

ZANIS reports that, The Permanent Secretary noted that the Government has allocated K138 million to the tourism sector in the 2027 National Budget to support tourism institutions and advance sector development.

Mr Muhanga further called on private sector players to attract international conferences and business meetings to Zambia to increase visitors’ numbers and create opportunities for local businesses.

Meanwhile, African Parks Funding and Reporting Manager, Kaliba Mukando, said sustainable tourism development depends on protecting the country’s natural heritage and ensuring that surrounding communities benefit from conservation activities.

Mr Mukando said that African Parks is working with the Government to restore wildlife populations, strengthen park protection and improve tourism infrastructure and access.

He noted that communities around national parks should benefit from conservation through employment, improved livelihoods and other economic opportunities.

He further added that, protecting natural attractions is essential to ensuring that Zambia’s tourism industry remains sustainable for future generations.