The Competition and Consumer Protection Commission (CCPC) has called for stronger collaboration with the media to improve public understanding and reporting of competition and consumer protection matters. CCPC Executive Director, Eunice Hamavhwa, says limited media coverage and…

The Competition and Consumer Protection Commission (CCPC) has called for stronger collaboration with the media to improve public understanding and reporting of competition and consumer protection matters.

CCPC Executive Director, Eunice Hamavhwa, says limited media coverage and occasional misinterpretation of the Commission’s regulatory decisions, highlight the need for greater awareness of its mandate and operations.

 Ms Hamavhwa was speaking during a one day Media Training Workshop for journalists on the mandate of the CCPC in Lusaka.

“The Commission has organised a media training workshop to equip journalists with a better understanding of its legal framework, enforcement processes and broader responsibilities,” she said.

She noted that accurate and balanced reporting is essential in raising public awareness of consumer rights and promoting fair competition in the Zambian economy.

Ms Hamavhwa has also appealed to journalists to take greater interest in competition issues.

“You should take interest in cartels, abuse of market dominance, mergers and acquisitions, as well as unfair business practices that affect consumers,” Ms Hamavhwa said.

Ms Hamavhwa further said that the Commission would like to strengthen its working relationship with the media through increased engagement and information sharing.

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