Audio article Listen to this story Share Send this story Imperial Motors Zambia is proud to introduce the UD Trucks brand into its stable, with 2026 marking the official launch of the UD Trucks brand in Zambia. This launch introduces the established UD Trucks range to the Zambian…

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Imperial Motors Zambia is proud to introduce the UD Trucks brand into its stable, with 2026 marking the official launch of the UD Trucks brand in Zambia. This launch introduces the established UD Trucks range to the Zambian commercial vehicle market.

UD Trucks is a leading Japanese commercial vehicle solutions provider, active in more than 60 countries on all continents. Since its inception in 1935, the company has been an innovation leader with a clear vision to provide the trucks and services the world needs today.

The company is committed to go the extra mile for smart logistics with the most dependable solutions for demanding customers. To best support across applications and geographies, UD Trucks offers a full range of heavy and medium duty trucks.

UD Trucks Zambia is proud to unveil the well-established Quester, Croner and Kuzer trucks under the Imperial Motors Group. The versatile product range boasts enhanced features that will improve uptime, enhance efficiency, and optimize Total Cost of Ownership (TCO), all while lowering the vehicle’s environmental impact and retaining benefits from previous models.

This launch bolsters UD Trucks’ Better Life purpose – to be better for logistics, the planet, people, and business. Better Life drives the integration of sustainability across all of the company’s operations and processes to realize lower environmental impact, higher customer satisfaction, higher profitability, and a better place for people to work and live.

The new range of Quester and Croner also features a new instrument cluster with real-time fuel coaching. This enhancement provides drivers with immediate and specific feedback on driving techniques that are more fuel efficient.

Quester has evolved with the times

Quester, a heavy-duty truck that combines excellent fuel efficiency with durability, has evolved further to meet today’s transport and environmental challenges. The new instrument cluster add to Quester’s standout features:

· Smart: Connected and business-ready with innovative UD Telematics – a high-tech wireless communications system – allows transportation companies to maximize efficiency with real-time vehicle tracking and geofencing.

· Sustainable: Increased fuel efficiency with numerous features including ESCOT automated manual transmission. Combined with lighter tare weight and optimized driveline, fuel economy can improve by up to 10% compared to the previous Quester model.

• Safe: Quester with ESCOT takes away the drivers’ need to shift an average of 1,000-1,500 times a day by automatically selecting the right gear at any given time. This leads to less stress and improves safety by allowing the driver to focus more on the road.

Croner, ahead of its time

A reliable and versatile medium-duty truck, Croner has been designed to make every moment count. The new instrument cluster adds to Croner’s other tried-and-tested features:

· Wide and customizable model offering: Croner can be configured to suit specific applications and optimized for better productivity.

• Fuel efficiency: Aerodynamic cab design reduces the drag coefficient by 5% compared to previous models. • Drivability: Allison automatic transmission and superior ergonomics provide more comfort for the driver, resulting in less fatigue and higher productivity. • More space, comfort, convenience: Croner’s cabin has been designed to put driver comfort first. It also comes with numerous active and passive safety features to protect the driver, cargo, and surrounding traffic.

Imperial Motors Zambia is proud to have such a well-known and established truck brand as part of its product offerings and is confident that the arrival of UD Trucks will be warmly welcomed by the people of Zambia. With a growing customer base and a shared commitment to reliability, quality, and progress, this marks the beginning of an exciting journey. Together we look forward to driving Zambia forward, one trusted truck at a time.

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